About Aura

Aura Health is on a mission to restore the world’s emotional health.

Aura, “Spotify of mindfulness”, is the world’s most loved application for emotional health & sleep serving over 4 million users. Aura brings together the world’s best coaches’ and therapists’ wisdom via audio tracks and provides a personalized, life-long self-care journey for each person. Aura’s meditations and coaching tracks start at just 3 minutes, and it continuously learns what resonates & works for you.

Aura’s vision is to provide the power of healing to anyone, anywhere, anytime by creating a digital ecosystem for emotional health. Aura Health is a mission-driven, SF-based start-up backed by world-class investors such as Cowboy Ventures, Reach Capital, 1517 Fund, and UC Berkeley SkyDeck, and founders & executives of companies such as Spotify, Apple, Life360, Strava, Facebook, gifs.com, and Accenture.

About you

Aura is looking for a product-focused CRM & Lifecycle Marketer deeply passionate about improving the world’s emotional health.

You will own all CRM channels at Aura (push, email, in-app messages), leading the strategy & implementation of experiments across the channels to increase activation and retention of Aura’s users.

You will also be an integral member of the product team, constantly gathering user feedback to find areas improvements for the product as well as the messaging strategy.

We’re looking for a marketer with a strong user empathy who can lead iterations in a fast-paced environment to quantify the impact of each experiment.

At Aura, you will:

  • Own CRM (push, email, in-app messaging) from user activation to retention, continuously iterating towards creating a hyper-personalized user journey
  • Increase subscription sales and subscriber retention through both product & messaging improvements
  • Communicate with & interview users to develop a deeper understanding of their needs and guide the core product strategy


  • Minimum 3 years of experience leading CRM for a popular consumer product; mobile app or subscription-based products preferred
  • Strong proficiency in marketing automation systems covering email, push, and in-app notifications
  • Experience leading customer interviews to uncover insights about user needs
  • Ability to thrive in a fast-paced environment leading iterations to quantify the impact of each experiment

If you are passionate about helping people find peace and are ready for a life-changing experience as a key member at a high-growth startup, please reach out to us.

Benefits at Aura

  • Fully paid medical, dental, and vision insurance
  • Unlimited vacations
  • Equity compensation
  • A mission-driven company culture with high ownership & limitless opportunities to grow within the company
  • Working directly with the founders as one of the key members of a high-growth startup

Our Values

  • Mission-driven vision for the world
  • High ownership & leadership
  • Mindfulness and empathy
  • Teamwork & selflessness
  • Impact & data-driven
  • Deep, strategic thinking